A recent Finnish study on renting fashion has started making the round in the press, catching my (and many others) attention.

The study assessed the environmental impact of five different ways of owning and disposing of clothing, comparing the impact of reducing, reselling, recycling, and renting with standard fashion purchases…


Women are the primary decision-makers for consumer goods in 85% of households, make 75% of decisions about buying new homes, and make 81% of the decisions about groceries. Though, 91% of women feel misunderstood by advertisers [1].

Recently, leading consumer goods companies have become…

Marilyn Martinez

Circular economy expert. Health & wellbeing advocate. All views my own.

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